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Do you think that to a buyer, most sales people sound the same? Do you think our emails sound the same? Our phone pitch? That’s because most sales messaging centers around one flavor, and one flavor only; “I want to sell you something” And don’t get me wrong, I think it’s important that buyers know […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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“How do I rank higher?” and “How do I get more traffic to my website?”

These are two questions we get asked often at inConcert Web Solutions.

One of the things you can work on is your title tag. Watch this video to find out where the title tag exists, and the types of things you can do to improve your title tags, and why that matters.

Title Tag: They are located at the top section of your browser, a short description of what the page is. Your title tags are important for your SEO. You do not need to include your company name in the title, instead use a term that people will search for when looking for a company like yours. We are inConcert Web Solutions, that is not our title tag, we use Web Design Massachusetts. You can also add the company name to the end of title tag if you choose.

While writing your page names keep in mind that you need to make sure that your content in the page matches your page name, and your url. Google actually checks all these things and when they add up, your ranking adds up. So to rank high pay attention to your title tags!

Watch the video below for greater detail, and visuals to help you follow along.

The post Title Tags: Improving your Search Engine Optimization (SEO) appeared first on Web Design, Development, Maintenance and Hosting in Massachusetts – inConcert Web Solutions.


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According to the latest report from Radicati Group, there are 265 BILLION emails sent/received each and every day and; The average number of emails office workers send/receives daily is 121; So I’m thinking its real easy for you and I to get disregarded and deleted real quick! Here are 3 things that you can do to […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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I’ll be sharing 6 templates and 50 tactics to help you find and approach potential clients next week during our webinar. Here’s what you’ll gain by joining us; 25 Ways To Find The Business Everyone Misses 5 Creative Ways To Get A Potential Client’s Attention 5 Ways To Get Someone’s Attention By Using Snail Mail […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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Many times while prospecting we find ourselves in a really bad “stimulus/response” situation meaning; We call or email and they . . . Disregard Delete Hit Us With An Objection In this week’s episode of The Sales Playbook Podcast, we talk about a really cool technique called “Pattern Interrupt” So go ahead and give this […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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The people you want to be speaking with are super busy! They get tons of emails and phone calls! They have lots of people trying to get an audience with them. What did you do today to stand out and make an impression? Ponder that and then consider doing something different tomorrow! Would 50 Ways […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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Before I share how I get the attention of VP’s of Sales (who are inundated by sales pitches from many of my competitors), I want to warn you that this approach must coexist with OTHER things you are doing in your prospecting mix. By itself, its not going to do much for you. As part of […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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We all know the importance of bringing in new accounts but; How do you find them and show up in a way where you have a fighting chance? How do you stand out? Heck, how do you even get someone’s attention long enough to avoid their standard “Not interested” blow off? Well for starters, you […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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It’s not easy getting the attention of a busy decision maker, in fact; It’s actually WAY too easy for them to forget you even exist! Why? Reason #1: Your buyer has way too many things on their brain, and you simply aren’t catching their attention. They are exposed to over 3,000 advertising messages per day […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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Since the average sales rep only uses snail mail to send the occasional “Thank you” card, I thought it might be time to step in with some fresh ideas. I created a FREE PDF for you, complete with exercises to help you leverage this underutilized venue! Please Click HERE to download your FREE copy. Suggestion: Share it […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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