Somewhere in the book of clichés is a saying that takes us to Rome and has us doing what the Romans do.
You might want to rethink that one!
Because chances are superb that you will piss off lots of “Non Romans”!
For example:
Let’s say you are a tried and true conservative and so is your client. So […]
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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

© Paul Castain for Reliable Linking, 2011. |
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