There was an interesting article in last month’s Success Magazine on how Howard Schultz, had to rebuild the Starbucks brand.
One of the things he did was just brilliant and cost him nothing but a little sweat and lots of transparency!
He created a series of internal memos he called “transformational memos” to instill confidence in the […]
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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

© Paul Castain for Reliable Linking, 2011. |
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